Splendid Internet: Mein Duft



In 2006 Heike Ackermann opened her store for well-assorted perfumes and cosmetics in the city center of Mainz, Ackermann Beauty. Only two years later she launched a webshop. Today meinduft.de is a well-known address for high-class fragrances, cosmetics, and beauty-products which is highly frequented by customers from everywhere in Germany and beyond.

The relaunch of the Magento webshop in July 2015 was realized by eCommerce agency Splendid Internet. The first steps in the process were the upgrade to Magento Community Edition 1.9 and the removal of old extensions completed by additional maintenance, repair and overhaul for a perfectly smooth operation of the shop in the future. This renewal of the technical infrastructure was followed by the installation of a high-quality responsive theme. The implementation of the new corporate design for meinduft.de and the intended improvements for SEO required profound and extensive adjustments in the user interface.

Since the successful relaunch meinduft.de can be handled intuitively on any device. It also provides a refurbished blog for a improved CRM and additional promotional spaces for better user guidance throughout the shop. Due to the highly elaborated hosting infrastructure using Google Pagespeed, Varnish and HHVM the webshop’s frontend loads in no time and thus provides a perfect cross-device user experience.

Magento full service agency and hosting provider Splendid Internet created a custom-tailored high-speed hosting solution for meinduft.de and backs the team in Mainz with continuous Magento support to help them in perfecting the webshop’s usability.

Download the full Case Study (German Only)

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